Clarksville, Tenn. native SeddyMac offers a peek into the life of a songwriter in his new video for “More of That”—a track that combines contemplative bars with one of the year’s catchiest hooks. The thoughtful single comes to life in this clip by following a day in the life of a creative. In this case, it’s Mac as he observes and digests everything around him while piecing together lyrics throughout his journey in the cityscape. ALYX also edited the video and provided sharp little touches, like highlighting Mac’s most poignant lyrics for the viewer. Watch the ALYX-directed visual below.