• Audio: P. Reign ft. Meek Mill & PartyNextDoor – Realest In The City (Prod. Boi-1da & The Maven Boys)

  • Audio: Lil Wayne ft. Drake – Grindin (Prod. Boi-1da & Vinylz)

  • Behind Oliver El-Khatib: October’s Very Own Creative Director, Innovator and Mastermind

  • Audio: Drake – 0 to 100 (Prod. Boi-1da, 40 & Nineteen85)

  • Audio: Nicki Minaj ft. Lil Herb – Chi-Raq (Prod. Boi-1da, Vinylz & Allen Ritter)

  • Audio: Drake – Draft Day (Prod. Boi-1da & The Fam)

Video: Kanye Wests God Level Previewed In New Adidas Commerical

Growing up playing soccer for most of my childhood I wore Adidas cleats. The Nike cleats were too skinny for my wide feet. I grew to love the brand and appreciate their influence in Hip-Hop culture. Landing a bunch of popular co-signs was an easy thing for such a classic brand. Should we be surprised that Kanye left Nike for Adidas? No. Adidas has proven themselves time and time again and will remain a timeless brand.

Watch this short called “All In Or Nothing”.

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With Christmas around the corner, Dipset’s Cam’ron and Juelz Santana star in Reebok’s newest commercial, “A Classic Christmas in Miami,” alongside music from araabMUZIK. The two spitters shoot some hoops while promo’ing Reebok’s Ghostpack, which drops December 20th.

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Check out the new commercial 2K Sports has released for the newest in the NBA 2K series. This ad stars Lebron James character, along with music from KRS-One.

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We showed you the preview yesterday, now EA gives us the full commercial for FIFA 14. The commercial features Lionel Messi, Stephen El Shaarawy, Robert Lewandowski, Gareth Bale, Javier Hernandez Balcazar, Tim Cahill, and Drake.

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EA gives us a preview of their upcoming commercial for FIFA 14. The commercial features Lionel Messi, Stephen El Shaarawy, Robert Lewandowski, Gareth Bale, Javier Hernandez Balcazar, Tim Cahill, and Drizzy Drake. The full commercial drops tomorrow, September 6th.

Spotted: HHNM

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As he continues to work on his sophomore album, 2 Chainz releases a trailer for the anticipated project, which gives viewers a preview into his lifestyle. The album is entitled ‘B.O.A.T.S. II: Me Time’ and is slated for a September 10th release date.

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Jay-Z links up with Samsung and premieres an exclusive commercial that gives viewers a preview of his upcoming album. The promo features Hov discussing the concept for his new album, as well as announcing the title and release date. Snippets of a new beat can be heard in the commercial, and appearances by Timbaland, Swizz Beatz, Pharrell, and Rick Rubin are also made.

Samsung will be offering an app on June 24th for Galaxy device users that allows the first million to receive the album for free, three days before it goes on sale for everybody else. Magna Carta Holy Grail drops on July 4th.

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Beyonce debuts her latest track “Standing on the sun,” while while sporting a number of different looks for H&M.

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